TY  - BOOK
AU  - AAKER DAVID A;
TI  - MANAGING BRAND EQUITY.:CAPITALIZING  ON THE VALUE OF ABRAND NAME
SN  - 0-02-900101-3
U1  - 658.827 
PY  - 1991///
CY  - NEWYORK
PB  - THE FREE PRESS
KW  - BRAND MANAGEMENT
ER  -