TY  - BOOK
AU  - BLACKETT BLACKETT TOM;REBECCA ROBINS ROBINS;
TI  - BRAND MEDICINE:THE ROLE OF BRANDING IN THE PHARMECEUTICAL INDUSTRY
SN  - 0-333-93098-3
U1  - 615.658827 
PY  - 2001///
CY  - NEWYORK
PB  - PALGRAVE PUBLISHERS LTD
KW  - "BRAND MANAGEMENT,PHARMA,PHARMACY BRAND"
N1  - 1
ER  -