TY  - BOOK
AU  - AAKER DAVID A;JOACHIMSTHALER ERICH;
TI  - BRAND LEADERSHIP
SN  - 0-7432-0767-X
U1  - 658.827 
PY  - 2002///
CY  - NEW YORK
PB  - SIMON  SCHUSTER
KW  - BRANDS
N1  - 1
ER  -