TY  - BOOK
AU  - MOORTHI  YLR;
TI  - BRAND MANAGEMENT:THE INDIAN CONTEXT
SN  - 81-259-0739-4
U1  - 658.827 
PY  - 2000///
CY  - MUMBAI
PB  - VIKAS PUBLISHING HOUSE
KW  - "BRAND MANAGEMENT,BRANDS"
N1  - 1
ER  -