TY  - BOOK
AU  - DIPAK C JAIN;KOTLER  PHILIP;SUVIT MAESINCEE MAESINCEE;
TI  - "MARKETING MOVES:A NEW APPROACH TO PROFITS, GROWTH, AND RENEWAL"
SN  - 1-57851-600-5
U1  - 658.8 
PY  - 2002///
CY  - "BOSTON, MASSACHUSETTS"
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - MARKETING
N1  - 1
ER  -