TY  - BOOK
AU  - HARVARD BUSINESS REV;
TI  - HARVARD BUSINESS REVIEW ON MARKETING
SN  - 1-57851-804-0
U1  - 658.8 
PY  - 1999///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - MARKETING MANAGEMENT
N1  - 1
ER  -