TY - BOOK AU - SKINNER STEVEN J; TI - CASE STUDIES IN MARKETING:CONCEPT ANS CASES SN - 81-85502-38-2 U1 - 658.8072 PY - 1994/// CY - BOSTON PB - HOUGHTON MIFFLIN COMPANY KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT" N1 - 1 ER -