TY - BOOK AU - JAGDISH SETH;RAJENDRA SISODIA; TI - THE RULE OF THREE:SURVIVING AND THRIVING IN COMPETITIVE MARKETS SN - 0-7432-0560-X U1 - 658 PY - 2001/// CY - NEWYORK PB - THE FREE PRESS KW - "COMPETITION,MANAGEMENT" N1 - 1 ER -