TY  - BOOK
AU  - MOSCHELLA  DAVID;
TI  - CUSTOMER DRIVEN IT:HOW USER ARE SHAPING TECHNOLOGY GROWTH
SN  - 1-57851-865-2
U1  - 658.8342 
PY  - 2003///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - CONSUMER BEHAVIOUR
N1  - 1
ER  -