TY  - BOOK
AU  - PRAHALAD K C;RAMASWAMY VENKAT;
TI  - THE FUTURE OF COMPETITION:CO-CREATING UNIQUE VALUE WITH CUSTOMERS
SN  - 0-67-005795-9
U1  - 658 
PY  - 2004///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - GENERAL MANAGEMENT
N1  - 1
ER  -