TY - BOOK AU - RANDALL GEOFREY; TI - BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION SN - 81-7554-200-4 U1 - 658.827 PY - 2004/// CY - NEWDELHI PB - KOGAN PAGE KW - "BRAND MANAGEMENT,BRANDING,BRANDS" N1 - 1 ER -