TY  - BOOK
AU  - DAS, NAVEEN
AU  - DAS NAVEEN NAVEEN;
TI  - BRAND MANAGEMENT: PERSPECTIVES AND PRACTICES
SN  - 81-7881-071-9
U1  - 658.827 
PY  - 2002///
CY  - HYDERABAD
PB  - INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA
KW  - "BRAND MANAGEMENT,BRANDS"
N1  - 1
ER  -