TY - BOOK AU - LARRECHE JEAN CLAUDE; TI - MARKETING MANAGEMENT SN - 0-07-231523-7 U1 - 658.8 PY - 2002/// CY - NEWDELHI PB - "MCGRAW-HILL,INC" KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE" N1 - 1 ER -