TY  - BOOK
AU  - JHA M S;
TI  - SERVICE MARKETING:ISSUES AND CASES
SN  - 81-7866-430-5
U1  - 658.8 
PY  - 2004///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MARKETING"
N1  - 1
ER  -