TY - BOOK AU - ICFAI CENTER FOR MANAGEMENT RESEARCH TI - CASE STUDIES IN MARKETING:CONCEPT ANS CASES SN - NA U1 - 658.8072 PY - 2004/// CY - HYDERABAD PB - ICFAI CENTER FOR MANAGEMENT RESEARCH KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT" N1 - 1 ER -