TY  - BOOK
AU  - BROOKE MICHAEL Z;MILLS WILLIAM RONALD;
TI  - ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:NEW PRODUCT DEVELOPMENT
SN  - 81-7992-391-6
U1  - 658.575 
PY  - 2005///
CY  - MUMBAI
PB  - JAICO PUBLICATIONS
KW  - "MARKETING MANAGEMENT,MARKETING RESEARCH,MARKETING STRATEGIES,NEW PRODUCT DEVELOPMENT,SELLING  PSYCHOLOGICAL ASPECT,SERVICE MARKETING STRATERGIES"
N1  - 1
ER  -