TY - BOOK AU - NAG A; TI - "MARKETING STRATEGY:BUSINESS-TO-BUSINESS, CONSUMER GOODS, SERVICES" SN - 0333-93797-0 U1 - 658.8 PY - 2002/// CY - LONDON PB - MACMILLAN INDIA LTD KW - "MARKETING STRATEGY,MARKETING STRATEGIES,MARKETING STRATEGY,MARKETINHG STRATEGY" N1 - 25 ER -