TY  - BOOK
AU  - CHAN, KIM W
AU  - MAUBORGNE, RENEE
TI  - BLUE OCEAN STRATEGY: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
SN  - 1-59139-619-0
U1  - 658.802 
PY  - 2005///
CY  - BOSTON
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - STRATEGIC MANAGEMENT
N1  - 46
ER  -