TY  - BOOK
AU  - HARVARD BUSINESS SCH;
TI  - WHEN MARKETING BECOME A MINEFIELD
SN  - 1-59139-505-4
U1  - 658.8 
PY  - 2004///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - MARKETING MANAGEMENT
N1  - 51
ER  -