TY - BOOK AU - LEMPERT PHIL; TI - BEING THE SHOPPER:UNDERSTANDING THE BUYERS CHOICE SN - 0-471-15135-1 U1 - 658.87 PY - 2002/// CY - NEW JERSEY PB - JOHN WILY AND SONS PVT LTD KW - RETAIL MANAGEMENT N1 - 61 ER -