TY - BOOK AU - INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA; TI - CASE STUDIES IN MARKETING: VOL III SN - NA U1 - 658.8 PY - 2004/// CY - HYDERABAD PB - ICFAI CENTER FOR MANAGEMENT RESEARCH KW - "MARKETING CASE STUDIES,MARKETING MANAGEMENT" N1 - 78 ER -