TY - BOOK AU - RAMESH KUMAR S; TI - CONCEPTUAL ISSUES IN CONSUMER BEHAVIOUR:THE INDIAN CONTEXT SN - 81-297-0014-X U1 - 658.8342 PY - 2003/// CY - NEWDELHI PB - PEARSON EDUCATION SINGAPORE PTE LTD KW - CONSUMER BEHAVIOUR N1 - 80 ER -