TY  - BOOK
AU  - ASSOCIATION AMERICAN MARKETING;
TI  - BOUND VOLUME- MARKETING MANAGEMENT VOL 131-6
SN  - NA
U1  - 658.8072 
PY  - 2004///
CY  - SAN FRANCISCO
PB  - AMERICAN MARKETING ASSOCIATION
KW  - MARKETING
N1  - 687
ER  -