TY  - BOOK
AU  - ASSAEL HENRY;
TI  - CONSUMER BEHAVIOUR:A STRATEGIC APPRROACH
SN  - 81-7722-521-9
U1  - 658.8342 
PY  - 2005///
CY  - NEWDELHI
PB  - BIZTANTRA
KW  - "CONSUMER BEHAVIOUR,CONSUMER BEHAVIOUR,ADVERTISING MANAGEMENT"
N1  - 91
ER  -