TY  - BOOK
AU  - INSTITUTE OF  CHARTERED FINANCIAL  ANAYLST OF INDIA;
TI  - SERVICES MARKETING THE INDIAN EXPERIENCE
SN  - NA
U1  - 658.8 
PY  - 2004///
CY  - HYDERABAD
PB  - INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA
KW  - SERVICES MARKETING
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING"
N1  - 134
ER  -