TY  - BOOK
AU  - AAKER DAVID A;
TI  - "BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY"
SN  - 0-7432-4938-0
U1  - 658.827 
PY  - 2004///
CY  - NEW YORK
PB  - FREE PRESS  A DIVISION OF SIMON SCHUSTER
KW  - BRANDS
N1  - 159
ER  -