TY  - BOOK
AU  - TROUT, JACK
TI  - A GENIES WISDOM:A FABLE OF HO A CEO BECAME A MARKETING GENIUS
SN  - 8186852-96-4
U1  - 658.8072 
PY  - 2003///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - MARKETING
N1  - 159
ER  -