TY  - BOOK
AU  - NARGUNDKAR RAJENDRA;
TI  - "SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"
SN  - 0-07-058582-2
U1  - 658.8(SER) 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
N1  - 166
ER  -