TY  - BOOK
AU  - LINDGREEN, ADAM: CHATURVEDI, BRAJ MOHAN
AU  - ADAM ADAM LINDGREEN;MOHAN BRAJ MOHAN;
TI  - RELATIONSHIP MARKETING: AN INTRODUCTION
SN  - 81-7881-350-5
U1  - 658.812 
PY  - 2004///
CY  - HYDERABAD
PB  - ICFAI CENTER FOR MANAGEMENT RESEARCH
KW  - RELATIONSHIP MARKETING
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,RELATIONSHIP MARKETING,RELATIONSHP MARKETING"
N1  - 174
ER  -