TY  - BOOK
AU  - PRASAD, R.S.
AU  - PRASAD R S;
TI  - UNDERSTANDING CRM: PRESENT AND FUTURE
SN  - 81-7881-565-76
U1  - 658.812 
PY  - 2005///
CY  - HYDERABAD
PB  - ICFAI CENTER FOR MANAGEMENT RESEARCH
KW  - CRM
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION"
N1  - 174
ER  -