TY  - BOOK
AU  - LINDGREEN, ADAM
AU  - ADAM ADAM LINDGREEN;
TI  - RELATIONSHIP MARKETING: DESIGN, IMPLEMENTATION AND MONITORING
SN  - 81-7881-586-9
U1  - 658.812 
PY  - 2005///
CY  - HYDERABAD
PB  - ICFAI CENTER FOR MANAGEMENT RESEARCH
KW  - RELATIONSHIP MARKETING
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,RELATIONSHIP MARKETING,RELATIONSHP MARKETING"
N1  - 174
ER  -