TY  - BOOK
AU  - MERRICK  DAVID;SHAW ROBERT;
TI  - MARKETING PAYBACK:IS YOUR MARKETING PROFITABLE ?
SN  - 8-7758-848-7
U1  - 658.8072 
PY  - 2006///
CY  - NEWDELHI
PB  - PEARSON EDUCATION DORLING KINDERSLEY   INDIA PVT LTD
KW  - MARKETING
N1  - 188
ER  -