TY - BOOK AU - FABER RONALD J; AU - MARLA R STAFFORD; TI - ADVERTISING PROMOTION AND NEW MEDIA SN - 81-203-2739-X U1 - 659.1 PY - 2005/// CY - NEW DELHI PB - PRENTICE-HALL OF INDIA PVT LTD KW - "ADVERTISING,PROMOTION" N1 - 203 ER -