TY  - BOOK
AU  - SRINIVASAN, R
TI  - CASE STUDIES IN MARKETING:THE INDIAN CONTEXT
SN  - 81-203-2771-3
U1  - 658.8072 
PY  - 2005///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - "MARKETING CASE STUDIES,MARKETING MANAGEMENT"
N1  - 206
ER  -