TY  - BOOK
AU  - BURST ARDIS;
TI  - THE CUSTOMER LEARNING CURVE:CREATING PROFITS FROM MARKETING CHAOS
SN  - 0-324-22667-5
U1  - 658.812 
PY  - 2004///
CY  - SINGAPORE
PB  - THOMSON SOUTH-WESTERN
KW  - CUSTOMER RELATIONSHIP MANAGEMENT
N1  - 213
ER  -