TY  - BOOK
AU  - MCCARHTY JERMON E;PERREAULT WILLIAM D;
TI  - BASIC MARKETING:A GLOBAL-MANAGERIAL APPRAOCH
SN  - 0-07-059410-4
U1  - 658.8 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "BASIC MARKETING,MARKETING"
N1  - 201
ER  -