TY - BOOK AU - GILBERT FAYE W;ZIKMUND WILLIAM G; TI - CUSTOMER RELATIONSHIP MANAGEMENT:MODERN TRENDS AND PERSPECTIVES SN - 9812-53054-1 U1 - 658.812 PY - 2004/// CY - NEW JERSEY PB - JOHN WILY AND SONS PVT LTD KW - "CUSTOMER RELATIONSHIP MANAGEMENT,CUSTOMER RELATIONSHIP MANAGEMENT,CRM,CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION, INDIA" N1 - 249 ER -