TY  - BOOK
AU  - JAIN SHRUTI;JETHWANEY JAYISHRI;
TI  - ADVERTISING AND PROMOTION
SN  - 0-19-567843-5
U1  - 659.1 
PY  - 2006///
CY  - NEW DELHI
PB  - OXFORD UNIVERSITY PRESS
KW  - "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"
N1  - 266
ER  -