TY  - BOOK
AU  - BATRA SATISH K;KAZMI H S;
TI  - ADVERISING AND SALES PROMOTION
SN  - 81-74446-394-1
U1  - 659.1 
PY  - 2004///
CY  - NEW DELHI
PB  - EXCEL BOOKS
KW  - "ADVERTISING,SALES PROMOTION"
N1  - 275
ER  -