TY  - BOOK
AU  - Thomas, Christopher R 
AU  - S Charles Maurice; 
TI  - Managerial economics : : concepts and applications
SN  - 9780070601604
U1  - 331.152 
PY  - 2005///
CY  - New Delhi
PB  - Tata Mcgrawhill Company Ltd.
KW  - Managerial economics.
N1  -  	Managers, firms and markets; demand, supply, and market equilibrium; elasticity and demand; fundamentals of managerial decision-making -the theory of optimisation; basic estimation techniques; theory of consumer behaviour; empirical demand functions; demand forecasting; theory of production and cost in the short run; theory and production of cost in the long run; empirical analysis of production and cost; managerial decision-making in perfectly competitive markets; profit maximisation in perfectly competitive markets - implementation of the theory; managerial decision making for firms with market power; oligopoly - decision making with mutual interdependence; profit maximisation for firms with market power - implementation of the theory; multiple plants, markets, and products; decision making under risk and uncertainty; the investment decision; 274
N2  -  	

Meant for students on how to use microeconomic theory to analyze business decisions. This book explores the market forces that create both opportunities and constraints for business enterprises
ER  -