TY  - BOOK
AU  - KAPOOR JAGDEEP;
TI  - 27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS
SN  - 1403-92401-5
U1  - 657.73 
PY  - 2004///
CY  - NEWDELHI
PB  - MACMILLAN INDIA LTD
KW  - BRANDS
N1  - 284
ER  -