TY  - BOOK
AU  - Bowersox, Donald J.
AU  - Cooper, M. Bixby
TI  - Strategic marketing channel management
SN  - 9780070586697
U1  - 658.802 
PY  - 2005///
CY  - New Delhi
PB  - Tata Mc-Graw Hill Publishing Company Ltd
KW  - Marketing channels
KW  - Management
KW  - Business logistics
KW  - Physical distribution of goods
N1  - 293
ER  -