TY  - BOOK
AU  - Venugopal, Pingali
TI  - Marketing channel management:  a customer-centric approach
SN  - 0-7619-9551-X
U1  - 658.87 
PY  - 2001///
CY  - New Delhi
PB  - Response Books
KW  - Marketing Management
KW  - Marketing channels
N1  - Introduction
PART ONE: ENVIRONMENTAL ANALYSIS
Indian Channel Environment
Retail Profiling and Segmenting
Retail Management Practices
PART TWO: DEVELOPING THE CHANNEL STRATEGY
Integrating the Channel with Salesforce and Advertising
Defining the Distribution Objective
Developing the Channel Design
Internet as an Alternate Channel
PART THREE: MANAGING THE CHANNEL
Selection and Appointment
Appraisal of Channel Members
Channel Evaluation
Channel Commitment
Logistics Management
Customer Service

; 363
ER  -