TY - BOOK AU - ARUN; TI - "MARKETING MANAGEMENT:COMPREHENSIVE TEXT, BEST PRACTICES, CORPORATE INSIGHTS" SN - 81-259-2062-5 U1 - 658.8 PY - 2006/// CY - NEWDELHI PB - VIKAS PUBLISHING HOUSE KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE" N1 - 293 ER -