TY - BOOK AU - CONRAD JAY LEVINSON;LUBLIN JILL;RICK; TI - GUERRILLA PUBLICITY:HUNDRED OF SURE FIRE TACTICE TO GET MAXIMUM SALES SN - 1-58062-682-3 U1 - 659 PY - 0000///0 CY - "AVON, MASSACHUSETTS" PB - ADAMS MEDIA CORPORATION N1 - 361 ER -