TY  - BOOK
AU  - KHAN KALEEM MOHAMMAD;KHAN MOHAMMED NAVED;
TI  - THE ENCYCLOPAEDIC DICTIONARY OF MARKETING
SN  - 0-7619-3501-0
U1  - 658.803 
PY  - 2006///
CY  - NEWDELHI
PB  - RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION
N1  - 368
ER  -