TY  - BOOK
AU  - SHAJAHAN S;
TI  - RELATIONSHIP MARKETING:TEXT AND CASES
SN  - 0-07-058337-4
U1  - 658.8 
PY  - 2004///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,RELATIONSHIP MARKETING,RELATIONSHP MARKETING"
N1  - 372
ER  -