TY  - BOOK
AU  - DAVID KURTZ L;FOSTER KENNETH E;
TI  - SERVICE MARKETING:ISSUES AND CASES
SN  - 81-7722-376-3
U1  - 658.8(SER) 
PY  - 2006///
CY  - NEWDELHI
PB  - BIZTANTRA
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MARKETING"
N1  - 376
ER  -