TY - BOOK AU - CRANFIELD SCHOOL OF; TI - MARKETING MANAGEMENT:A RELATIONSHIP MARKETING PERSPECTIVE SN - 0-333-99443-4 U1 - 658.8 PY - 2000/// CY - DEHLI PB - MACMILLAN INDIA LTD KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE" N1 - 379 ER -