TY  - BOOK
AU  - Silk, Alvin J.
TI  - What is marketing?
SN  - 978-1-4221-460-6
U1  - 658.8072 
PY  - 2006///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - MARKETING
N1  - 390
ER  -